TAKING INITIATIVE` IS A FOUNDATION OF SUCCESS. ESPECIALLY WHEN IT COMES TO SELLING IT IS VERY CRITICAL. WITHOUT INITIATIVE NOTHING CAN BE SOLD. AMATURE SALESMEN DO TAKE INITIATIVE BUT AS SOON AS THEY GET REJECTIONS FROM THE CUSTOMERS THEY GO INTO SHELL. THEN THROUGHOUT THEIR LIFE THEY DON`T TAKE INITIATIVE. THEY PREFER SITTING BACK AND THEREFORE THEY NEVER PROGRESS. FINALLY THEY ONLY GET FAILURES AND FRUSTRATIONS IN LIFE. SELLING IS A SCIENCE, SELLING HAS A SCIENTIFIC PROCESS & HOW TO SELL IS AN ART. IF YOU UNDERSTAND THE SCIENCE, IF YOU USE SCIENTIFIC PROCESS THEN MASTERING THE ART OF SALE IS VERY EASY. IN THIS BOOK I HAVE EMPHASIZED ON BOTH SCIENCE AND ART BOTH. I AM SURE IF YOU READ IT YOU WILL AGREE WITH ME THAT SELLING IS EASY.