{"product_id":"9781259026058","title":"Advertising And Integrated Marketing Communications","description":"\u003cp\u003eAdvertising and Integrated Marketing Communications brings to fore a perfect balance between theory and practice as well as planning and execution. The book introduces readers to the concept of integrated marketing communications, and its major tools, techniques and media, with a special focus on advertising.\u003c\/p\u003e","brand":"Sai Books","offers":[{"title":"Default Title","offer_id":48019540312356,"sku":"9781259026058","price":945.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/3661\/8788\/files\/9781259026058_26.jpg?v=1707130556","url":"https:\/\/bookstation.in\/products\/9781259026058","provider":"BookStation","version":"1.0","type":"link"}