{"product_id":"9781259026164","title":"Business Communication: From Principles To Practice","description":"\u003cp\u003eBusiness communication has undergone a major change in the past few years but the basic concepts remain the same. This book integrates the age-old concepts of communication with the new-age concepts thereby providing a seamless equilibrium of conceptual and practical aspects of the subject. Written in an anecdotal style, the book does not only impart knowledge but also makes for a very interesting read. This approach helps in learning and retaining the concepts.\u003c\/p\u003e","brand":"Sai Books","offers":[{"title":"Default Title","offer_id":48019989791012,"sku":"9780074603154","price":621.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/3661\/8788\/files\/9781259026164_27.jpg?v=1707138326","url":"https:\/\/bookstation.in\/products\/9781259026164","provider":"BookStation","version":"1.0","type":"link"}