{"product_id":"9789353163389","title":"Marketing Research: Text And Cases","description":"\u003cp\u003eOVERVIEW\n\u003cbr\u003eThis revised fourth edition of Marketing Research continues to provide a crisp, clear, and easy-to-understand view of the methods, processes and techniques used in marketing research. The book has been updated to reflect some recent developments in the subject area that aid managerial decision-making. All aspects of marketing research—quantitative and qualitative, the what, why, and how of statistical tools—are covered with the help of relevant case studies.\u003c\/p\u003e\n\n\u003cp\u003eKEY FEATURES\n\u003cbr\u003eThe updated coverage makes this edition vital for postgraduate and undergraduate students of management. Practitioners of marketing research will also find this book immensely useful.\n\u003cbr\u003e• Modern, computer-based approach to statistical analyses\n\u003cbr\u003e• Easy-to-understand examples and contemporary cases with data illustrating analytical techniques\n\u003cbr\u003e• Data analyses procedures using SPSS program\n\u003cbr\u003e• Enhanced coverage on qualitative methods such as Content Analysis, Discourse Analysis, Grounded Theory, etc.\n\u003cbr\u003e• A new section on International Marketing Research illustrating complexities introduced by the environment in each country\n\u003cbr\u003e• Inclusion of Summary, Assignment Questions, Case Studies and Objective Questions in each chapter\u003c\/p\u003e","brand":"Sai Books","offers":[{"title":"Default Title","offer_id":48019543752996,"sku":"9789339203467","price":787.5,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/3661\/8788\/files\/9789353163389_43.jpg?v=1707130594","url":"https:\/\/bookstation.in\/products\/9789353163389","provider":"BookStation","version":"1.0","type":"link"}