{"product_id":"9789389949810","title":"New Products Management","description":"\u003cp\u003eOVERVIEW\n\u003cbr\u003eNew Products Management, now in its eleventh edition, is a comprehensive textbook on new product development and management. The book takes the management approach with the perspective of marketing. The text is interspersed with real-life examples and take-aways for practicing managers apart from providing a great many “best practices” of various industries. Also, the various stages of the new products process have been discussed in detail.\u003c\/p\u003e\n\n\u003cp\u003eSALIENT FEATURES \n\u003cbr\u003e• Analytical Models: Uses various analytical models such as Perceptual Mapping, Conjoint Analysis etc. to integrate the stages of the new products process\n\u003cbr\u003e• Managerial Approach: Integrates the various approaches to new products development – strategic, organizational, concept generation, technical development etc. to enable learners to lead a multi-functional team\n\u003cbr\u003e• New Cases: 10 New Cases in this edition including corporate strategy at LEGO, open innovation at Pillsbury, positioning and competition in the smartphone industry etc. \n\u003cbr\u003e• Updated Cases: Six substantially updated cases including Rubbermaid, WiLife, Gillette etc. \n\u003cbr\u003e• Latest Research: Latest research in the area of new products management on topics such as CPAS, open innovation, design-driven innovation, crowd-sourcing etc. have been added\u003c\/p\u003e","brand":"Sai Books","offers":[{"title":"Default Title","offer_id":48019537527076,"sku":"9789389949810","price":823.5,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/3661\/8788\/files\/9789389949810_31.jpg?v=1707130494","url":"https:\/\/bookstation.in\/products\/9789389949810","provider":"BookStation","version":"1.0","type":"link"}