{"product_id":"9789390185597","title":"Business to Business Marketing","description":"\u003cp\u003eOverview\u003c\/p\u003e\n\n\u003cp\u003eAlready a popular and well accepted text in the market for the subject, this edition of B2B\n\u003cbr\u003eMarketing carries on the legacy this text has created. ¬The book is comprehensive, well updated\n\u003cbr\u003eand covers the entire gamut of B2B marketing by exploring the area through text\n\u003cbr\u003eand cases. Written with outcome-based learning approach, it offers exhaustive pedagogy and\n\u003cbr\u003ecovers latest technological advancements as well as recent trends in the market\u003c\/p\u003e\n\n\u003cp\u003eKey Features\u003c\/p\u003e\n\n\u003cp\u003e1. New! Chapters on Managing Services for Business Markets, and Technology-Enabled B2B Marketing\u003c\/p\u003e\n\n\u003cp\u003e2. New! Sections on Marketing Relations vis-à-vis Relationship Marketing, 3Ps of\u003c\/p\u003e\n\n\u003cp\u003e3. Branding, Marketing of B2B Solutions, Fly-Wheel Marketing, Fighter Brands, Green Logistics etc.\u003c\/p\u003e\n\n\u003cp\u003e4. New! 13 latest Cases, making a total of 58\u003c\/p\u003e\n\n\u003cp\u003e5. Exhaustive and updated pedagogy \u003c\/p\u003e\n\n\u003cp\u003e6. Rich pool of instructor resources\u003c\/p\u003e","brand":"Sai Books","offers":[{"title":"Default Title","offer_id":48019987169572,"sku":"9780070083271","price":688.5,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/3661\/8788\/files\/9789390185597.jpg?v=1707138287","url":"https:\/\/bookstation.in\/products\/9789390185597","provider":"BookStation","version":"1.0","type":"link"}