This textbook, in its latest edition, continues to capture the rapidly changing trends of the ever-dynamic subject area in an easily comprehensible manner.

It focuses on explaining concepts with the help of latest examples and learning-outcome based text in all the chapters. It gives an exposure to key concepts, theories, and recent developments in sales and distribution, and illustrates their applicability in tackling the challenges in sales and distribution business.

• 45 chapter-end cases ? 16 new and 29 updated ? along with 12 integrated cases, which includes 3 new cases
• 17 new chapter-opening caselets (opening vignette)
• Enhanced and well-structured pedagogy including new feature Student Assignment (60 in count) supplemented with chapter-end conceptual, objective-type, and application questions, summary, glossary, and many more
• Web supplements including instructors’ teaching supplement and students’ learning supplement