Overview

Libby/Libby/Hodge wrote this text based on their belief that the subject of financial accounting is inherently interesting but financial accounting textbooks are often not. They believe most financial accounting textbooks fail to demonstrate that accounting is an exciting field of study and one that is important to future careers in business. When writing this text they considered career relevance as their guide when selecting material and the need to engage the student as their guide to style pedagogy and design. Libby/Libby/Hodge successfully implements a real-world single focus company approach in every chapter. Students and instructors have responded very favorably to the use of focus companies and the real-world financial statements.

The companies chosen are engaging and the decision-making focus shows the relevance of financial accounting regardless of whether or not the student has chosen to major in accounting. Libby/Libby/Hodge believes in the building-block approach to teaching transaction analysis. Most faculty agree that mastery of the accounting cycle is critical to success in financial accounting. And yet all other financial books introduce and develop transaction analysis in one chapter bombarding a student early in the course with an overload of new concepts and terms.

The authors believe that most faculty take more time with the accounting cycle but other financial accounting textbooks don't. By slowing down the introduction of transactions and giving students time to practice and gain mastery this building-block approach leads to greater student success in their study of later topics in financial accounting such as adjusting entries

Key Features

• New author Frank Hodge is the chair of the Accounting Department and the Harrington Family Endowed Professor at the University of Washington's Foster School of Business.
• Focus Company Approach Integrates real-world business and accounting practices by building each chapter around the operations and financial statements of interesting focus companies.
• Financial accounting reports summarise the financial health, operating results, and changes in financial status for a business as viewed over a specific period.
• Excel Chapters 9 & 10 feature supplemental material on using Excel to compute present values and determine the present value of bonds.
• The feature of Financial Analysis appears throughout the text, and relates directly to the decisions faced by managers and financial statement users at the focus and contrasting
• Emphasis on Different Aspects of Management Each chapter emphasizes a different aspect of management, including marketing strategy, human resources, financing strategy, manufacturing, corporate communication, and mergers and acquisitions. This directly demonstrates the relevance of material to a variety of future careers.