OVERVIEW
Melissa Schilling’s Strategic Management of Technological Innovation is among the most popular innovation strategy textbooks in the world. It approaches the subject of innovation management as a strategic process and is organized to mirror the strategic management process used in most strategy textbooks progressing from assessing the competitive dynamics of a situation to strategy formulation to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. Designed to be a primary text for courses in strategic management and innovation and new product development, it is written with the needs of both business students and engineering students.

KEY FEATURES
? Complete Coverage for Both Business and Engineering Students: Apt for the course on the strategic management of innovation and new product development, suitable for engineering and management students alike.

? New Short Cases to discuss the Innovation from the companies and organizations like The Chotukool Project, UberAIR, Tesla and Cisco to name a few.

? Cases, Data, and Examples from around the World: Careful attention has been paid to ensure that the text is global in its scope. The opening cases and examples feature companies from China, India, Israel, Japan, The Netherlands, Kenya, the United States, and more.

? More Comprehensive Coverage and Focus on Current Innovation Trends: Extensive discussion of modularity and platform competition, crowdsourcing and customer co-creation, agile development strategies, and more.

? Indian Cases: Eight new well-connected Indian case studies have been added at the end of book.