Digital Marketing: From Fundamentals to Future is a must read for Students, Academia and Practitioners of Digital Marketing in particular and marketing in general. The book presents an interesting way of teaching the students / readers by opening each section with a case study. Unlike other Digital Marketing books, this book also shows you how to use or implement what you read in the real world of digital marketing. The book will allow the readers to connect the dots on what they would have missed or could have done better with their own digital marketing plans. While most books throw a lot of digital marketing jargons, this book actually uses multiple cases even from the 70s, 80s and 90s and how the same can be used in the digital and connected world.