Overview

The Ninth Edition of Managerial Economics and Business Strategy builds on the basic philosophy reflected in the previous eight editions. The text continues to focus on tools from microeconomics, game theory and industrial organization to enable readers to make sound managerial decisions. The text teaches budding managers practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, as well as the basic models of perfect competition, monopoly, and monopolistic competition. Praised by faculty and students alike for its real-world examples and inclusion of modern topics, the book covers important topics such as penetration pricing, foreclosure, networks, bargaining, adverse selection etc.

Key Features

• New case on TimeWarner Cable
• 3 New and updated Headlines
• 9 New and updated Inside Business applications
• Expanded discussion on price floors
• New discussion on online reviews as a means of attracting risk-averse customers
• Host of pedagogical features including Learning Objectives, Headlines, Demonstration Problems, Inside Business applications, Calculus and Non-Calculus alternatives, variety of end-of-chapter problems, cases, etc.