Overview

The seventh edition of Marketing builds on the basic theme marketing adds value reflected in all previous editions. The text continues to focus on explaining the concepts in a simple manner while providing easy to follow examples The book offers exhaustive coverage on the subject area while interspersing the text with a host of pedagogical features such as Adding Value, Ethical Social Dilemmas, Marketing Analytics, Marketing Digitally, and Social Mobile Marketing. This edition continues to focus on how firms maintain value and rely on value for establishing lasting relationships with their customers established through Chapter Opening Vignettes, Marketing Applications, End of Chapter Cases, Progress Checks, and Auto Graded Application Exercises

Key Features

Already established as a popular textbook on the subject area, Marketing, 7 e continues to take the legacy forward with recent updates This edition will include
• New! 25 Adding Value boxes
• New! 17 Ethical and Societal Dilemma boxes
• New! 8 Chapter end Cases
• New! 8 Social and Mobile Marketing boxes
• New! 5 Marketing Analytics boxes
• New! Sections on 7C framework for online marketing, technological advances influencing marketing environment, technology augmenting human effort, etc.