ASED ON DATA FROM THREE UNIQUE INDICES—THE MEHTA–SINGH SOCIAL INDEX, WHICH STUDIES THE CASTE COMPOSITION OF INDIAN POLITICAL PARTIES; THE NARAD INDEX, WHICH CALCULATES COMMUNICATION PATTERNS ACROSS TOPICS AND AUDIENCES; AND POLL NITI, WHICH CONNECTS AND TALLIES HUNDREDS OF POLITICAL AND ECONOMIC DATASETS—THE NEW BJP’S FULL OF STARTLING INSIGHTS INTO THE WAY BOTH THE PARTY AND THE COUNTRY FUNCTION. PREVIOUSLY UNTAPPED HISTORICAL RECORDS, EXCLUSIVE INTERVIEWS WITH PARTY LEADERS AND COMPREHENSIVE REPORTAGE FROM ACROSS INDIA PROVIDE A FRESH UNDERSTANDING OF THE BJP’S GROWTH AREAS, INCLUDING THE NORTHEAST, WOMEN VOTERS AND SOUTH INDIA. A LUCID AND OBJECTIVE STUDY OF THE BJP AND INDIA TODAY, THIS IS A BOOK THAT DEMANDS ENGAGEMENT AND DEBATE FROM EVERY SIDE OF THE POLITICAL DIVIDE.