OVERVIEW
In present time, good communication is seen as a strategic advantage and essential key for business operations. Effective Business Communication is a popular text that covers the entire ambit of business communication by emphasizing on the managerial as well as business perspective of communication. This thoroughly revised second edition brings important updates in the text, by revamping sections on cross-cultural communication, virtual communication, employment communication, etc. Abundance of examples and case studies from real-life organisations bridge the gap between theory and application, and enhance the utility of text for readers many folds.

KEY FEATURES
• A comprehensive text which follows a learn-through-example approach
• Exhaustive and updated coverage on the subject matter, with focus on verbal, written, and technology-enabled communication
• New sections on Corporate Communication, Crisis Communication, Different Styles of Communication, Video Resume, Persuasive and Negative Communication, etc.
• Completely revamped chapter on Technology-Enabled Communication
• New examples and cases added to each chapter