OVERVIEW
Built to focus on what matters to students in today’s high-tech, globalized world, Economics combines a familiar curriculum with material from new research and applied areas, such as finance, behavioral economics, and the political economy. The text proceeds step-by-step from the personal to the public, allowing readers to build an understanding of aggregate decisions on a solid foundation of individual decision making. By using engaging empirical cases, data, and research, it aims to bridge the gap between theory and application.

KEY FEATURES
• Unique coverage: Presents the core principles of economics but also seeks to present some of the new ideas that are expanding the basics of economic theory
• Engaging pedagogical features: Includes chapter-opening examples, boxed features such as Real Life, From Another Angle, What Do You Think? Where Can It Take You? etc.
• Approach: Shows students how economics connects to important ideas and issues in the world and presents a balanced, data-driven view
• Orientation: Teaches principles as evidence-based tools for tackling real situations