Overview

Already a popular and well accepted text in the market for the subject, this edition of B2B
Marketing carries on the legacy this text has created. ¬The book is comprehensive, well updated
and covers the entire gamut of B2B marketing by exploring the area through text
and cases. Written with outcome-based learning approach, it offers exhaustive pedagogy and
covers latest technological advancements as well as recent trends in the market

Key Features

1. New! Chapters on Managing Services for Business Markets, and Technology-Enabled B2B Marketing

2. New! Sections on Marketing Relations vis-à-vis Relationship Marketing, 3Ps of

3. Branding, Marketing of B2B Solutions, Fly-Wheel Marketing, Fighter Brands, Green Logistics etc.

4. New! 13 latest Cases, making a total of 58

5. Exhaustive and updated pedagogy

6. Rich pool of instructor resources